For owner-led businesses selling high-value products through showrooms, appointments and face-to-face consultations.
You're already winning customers. But can you see which marketing brings suitable enquiries, what happens after the first conversation, and where opportunities stop progressing? Work directly with Stephen Flynn to connect your marketing and sales information, understand what needs attention and decide what to change next.
More enquiries do not always mean more suitable buyers.
Connect enquiry sources with customer suitability, visits and recorded sales, so you can make better-informed spending decisions.
Examine qualification, sales progression and follow-up to understand what needs investigating.
See whether promising opportunities have an owner, an agreed next step and a reliable place in your pipeline.
Identify missing or inconsistent records before relying on reports to guide your business.
A busy inbox and a growing enquiry count don't explain the whole picture. A useful overview connects marketing sources, suitable enquiries, visits, sales and order value. Our fictional dealership example shows how those figures can inform practical questions about marketing spend and sales progression.
| Source | Enquiries | Suitable enquiries | Visits | Sales | Suitability | Average order value |
|---|---|---|---|---|---|---|
| Google Ads | 30 | 20 | 14 | 5 | 66.7% | £59,500 |
| Meta Ads | 36 | 12 | 8 | 2 | 33.3% | £64,750 |
| Vehicle listings | 24 | 18 | 13 | 5 | 75.0% | £49,000 |
Context: Enquiries received January to June 2026, with outcomes recorded at 30 September 2026. Open opportunities may still become sales. Average order value is contracted value per won sale, not profit.
In this example, Meta produces more enquiries but fewer suitable buyers than Google Ads. That gives us a reason to investigate targeting, messaging and qualification before changing the budget.
Founder, Data Compass
I'm Stephen Flynn, founder of Data Compass.
I bring over 10 years of sales management experience, including managing inbound and outbound sales teams and selling caravans, motorhomes and holiday homes.
As the sole audience data analyst for a publisher, I worked across audience, sales, marketing, subscriptions and finance. My work included analysing CRM records, segmenting audiences and building dashboards from information held across several systems.
I hold the Google Data Analytics Professional Certificate and have practical experience with GA4, Google Tag Manager, Power BI, Excel and SQL.
You work directly with me to understand the evidence, agree priorities and make worthwhile improvements.
We discuss your main concern, the information available and whether Data Compass could help. Detailed investigation belongs in the paid review.
We examine one agreed journey from enquiry to customer and identify three prioritised actions.
If your records are usable, we can move into ongoing analysis and advice. If foundations need improving, we separately scope and price the setup first.
The review has standalone value. You can act on the findings with your own team, with no obligation to purchase further services. Implementation is not included.
Ongoing support helps you review performance, decide where to focus marketing effort and improve the sales process as your business develops.
Includes a 60-minute monthly review and agreed practical improvements within your monthly scope.
A shorter review and smaller improvement allowance.
We agree reporting requirements, support boundaries and improvement allowances before starting. Your business remains responsible for managing sales, following up customers and maintaining records. An engaged owner or senior stakeholder and a named records owner are essential.
You don't need to change CRM to work with Data Compass. We can begin with agreed exports and existing reports, and work alongside your marketing providers.
Where changes are worthwhile, we can help improve source tracking, pipeline stages, enquiry capture, straightforward automation and staff use of the system.
Data and reporting setup is separately quoted. Broader implementation starts from £1,500, subject to agreed scope.
Your £395 review payment is credited against implementation if you proceed within 30 days of receiving the final findings.
Keep your existing CRM and marketing providers. Migration to the Data Compass platform is optional and recommended when beneficial.
Communications, AI usage, optional products, third-party costs and additional projects are separately agreed. Data Compass is not VAT registered.
Tell me a little about your business and what you'd like to understand about your marketing or sales. I'll get back to you to discuss whether I can help.
No. We assess your existing systems and recommend changes when they are worthwhile.
Our core service analyses performance and recommends acquisition activity. Where specialist campaign delivery is needed, we can work with your existing provider or agree additional specialist support.
Your business retains responsibility for sales management and customer follow-up. We provide analysis, recommendations, training and agreed process improvements.
We identify what is missing and can separately quote the setup needed to capture reliable information. We explain what the available evidence can and cannot support.